hi, I’m holly and I’ve been designing super fun crochet garments since 2020.

I design the crochet clothing that I want to make: something that is both fun to work up and wear.

I want you to feel excited about creating your own clothes, clothes that fit well and make you feel fantastic.

size inclusivity matters.

Yarn has been my passion textile for as long as I can remember. I’ve always been obsessed with creating my own fabric from a gorgeously plush ball of yarn.

sizing

as my body measurements often fall out of the size range of other designers, I promised myself that HWD would always design up to a 158cm (62in) bust.

design process

the HWD design process is WILD - it’s truly a rollercoaster of emotions. My designs don’t always end up how I imagine, but I love them all.

design features

turtlenecks, balloon sleeves, split hems, ruffles, filet crochet, granny squares - you name it, it probably features in the HWD catalogue!

testing

each HWD pattern goes through a testing process to ensure that the pattern is not only readable and easy to understand, but to ensure the fit is just right.

style inspo

interested in a pattern but not sure about the fit on your body, or need some colour ideas? Check the pattern hashtag on Instagram for some serious inspo!

scrap-busting

HWD patterns are designed in either one of two yarn weights: DK or Aran. So many of my patterns encourage you to dig through your scrap yarn pile!