hi, I’m holly and I’ve been designing super fun crochet garments since 2020.
I design the crochet clothing that I want to make: something that is both fun to work up and wear.
I want you to feel excited about creating your own clothes, clothes that fit well and make you feel fantastic.
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size inclusivity matters.
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Yarn has been my passion textile for as long as I can remember. I’ve always been obsessed with creating my own fabric from a gorgeously plush ball of yarn.
sizing
as my body measurements often fall out of the size range of other designers, I promised myself that HWD would always design up to a 158cm (62in) bust.
design process
the HWD design process is WILD - it’s truly a rollercoaster of emotions. My designs don’t always end up how I imagine, but I love them all.
design features
turtlenecks, balloon sleeves, split hems, ruffles, filet crochet, granny squares - you name it, it probably features in the HWD catalogue!
testing
each HWD pattern goes through a testing process to ensure that the pattern is not only readable and easy to understand, but to ensure the fit is just right.
style inspo
interested in a pattern but not sure about the fit on your body, or need some colour ideas? Check the pattern hashtag on Instagram for some serious inspo!
scrap-busting
HWD patterns are designed in either one of two yarn weights: DK or Aran. So many of my patterns encourage you to dig through your scrap yarn pile!